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SMM

Social media marketing (SMM)

What is SMM
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

On the Other hand you can say it "Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products"