SEO Mistakes

Avoid the most common SEO mistakes!

There are certainly a few SEO mistakes that you should avoid. These simple-to-follow guidelines are essential for just how your pages rank in search results.

Targeting the wrong keywords

You must carefully choose the keywords, which you intend to compete for. As an example, if you should be making an internet site for your local American football team where you just feature the players and their results, you ought not strive for a keyword like “soccer” as you do not really care where you rank on the phrase “soccer,” even though you mention it anywhere on site.

Duplicate Meta tags

This is a common mistake among web designers. Meta tags should really be unique and meaningful for every separate page. If they are exactly the same, search engines consider them as duplicate content and rank you lower within their search result pages. Or, if you target exactly the same group of keywords with two different pages, your pages will soon be fighting between one another for a posture in results on a single keyword thus devaluating each other's worth.

Website is entirely created with Flash without an HTML alternative

Although websites created with Flash can be quite pretty and attractive, search engines cannot crawl them. Since they can not index your content, you won't rank for the keywords you would like to. Therefore, you must create an HTML alternative of one's Flash website and provide your visitors with the choice to decide on one of them. As a result you will increase the usability of one's website and improve just how search engines index it.

Missing \" alt \" tags in the code for your images

Unfortunately, search engines cannot scan what is shown on an image. They can not distinguish a photo of a rose from a photo of a truck. The only path they receive information regarding an image is through its file name, its title and "alt" tag. Ensure you enter relevant title and alt tags for each one of the images on your own website. You must give them meaningful names; avoid using image1.jpg, image2.jpg, etc. As a result, search engines will receive the information they want for the images. Furthermore, they will be contained in the search results when someone looks for a photo in Google for example.

Failing to create a content hierarchy

Many web site designers underestimate the power of a well-structured website. Search engines rank higher websites with well-organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of one's content and just how search engines index it.

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